Digital Media and Audience Acquisition Using The DALCS Framework
Everything you need to know about Digital Media and Audience Acquisition
The DALCS framework covers D for De-risking, A for Audience Acquisition, L for LTV, C for Churn, and S for Segmentation.
This course covers digital media and audience acquisition for professionals and entrepreneurs looking to grow audience, customers, and profits. You will learn from a digital media veteran who is currently active in growing audience, e-commerce, and profits. The course will teach you how to diversity your paid marketing across multiple platforms and mediums, lowering your platform risk and increasing the sustainability of your business. Professor Martin (The New King of Digital Media-Ozy) has taken his experience and broken it down to 18 lectures to help you acquire the foundation to becoming a digital media and audience acquisition expert. Whether your monetization strategy is e-commerce, subscriptions, digital advertising, or a combination of the 3, this course covers all 3.
Your Instructor
Mr. Martin is the founder and CEO of Nubai Ventures. A pioneer and thought leader in digital media, he grew Moguldom into a multiple-brand digital media and entertainment platform, selling three brands to Urban One NASDAQ: UONEK. Dubbed a ‘digital powerhouse’ by Jet Magazine, Mr. Martin has been listed in the Ebony 100 list of most influential African Americans, and his insight and acumen have been hailed in press including Inc. Magazine; OZY Media, who described him as an “Emperor of Digital Media”; Digiday and Fortune’s David and Goliath column. Highly respected in the digital media industry, Mr. Martin has received the prestigious EY Entrepreneur of the Year in 2015, amongst many other noteworthy awards. He is often cited as a subject matter expert in paid discovery marketing, which he considers an essential element to grow multi-million dollar digital brands in the shortest time possible. Mr Martin’s media career began with blogging on financial markets where he founded The Detached Trader. He attended Syracuse University College of Law and earned his Political Science degree from Morehouse College.
Guest Lecturer
Tony Effik is Senior Vice President, Client Strategy, NBCUniversal, where he is focuses on developing cross-portfolio strategy for NBCUniversal clients using the vast assets under the company’s umbrella. Prior to joining NBCUniversal, Tony was Senior Vice President, Managing Director at R/GA, a firm focused on creating products, services, and communications for some of the world’s leading brands. At R/GA he was global lead of media and connections, helping bridge the worlds of media and creative. Before R/GA, Tony worked in strategic planning roles at other leading agency networks including JWT, M&C Saatchi, Wunderman, and Publicis. Tony is on the faculty at Columbia University’s School of Engineering and Applied Science as Adjunct Assistant Professor, where he teaches a graduate course in digital business models. He has also contributed at an industry level to setting standards and best practice in both the US and UK, where he has both chaired and sat on Internet Advertising Bureau committees. Tony is married with three children and has a degree in psychology, and is a postgraduate member of the UK’s Chartered Institute of Marketing.
Guest Lecturer
The Founder and Managing Director of iPullRank, Michael King (aka @iPullRank on Twitter), has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy and on-page SEO. Prior to that he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands. As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types. Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Notable appearances include SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book.